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Google Blackout?
A friend e-mailed a link to a very peculiar site this morning - a stark, black page, filled with a giant white number that appears to be counting off seconds. Theres nothing else on the site no...
View ArticleIs Search Recession-Proof?
At this point, I think most of the civilized world has established that the U.S. economy is heading into a recession. The signs are starting to crop up in the advertising world: Companies are starting...
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AdWeek ’08 Recap: Managing Enterprise Search Is Like Being a Mosquito At A...
Last Wednesday, Reprise Media’s Managing Partner Peter Hershberg participated in Media Bites – a breakfast seminar hosted by Advertising Age at the Paley Center for Media in Manhattan (nee the museum...
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Still Ask-ing the Same Old Questions
Earlier this week, Ask.com unveiled a new, stripped-down and speedier redesign of its search results that the engine hopes will help it better compete for market share. Gone is the Ask 3D results panel...
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Search News: Super Bowl Scorecard – What’s the Lifecycle of Your Ad?
This year’s Reprise Media Super Bowl Scorecard is out – after all our prep and numbers crunching it’s nice to send our baby out in the world, redfaced and wailing. Oh yeah, and there was some kind of...
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Search News: Super Bowl Scorecard – Behind The Winners
Now that the dust has settled and Pittsburghers have had their parade, we can dig into just who the big winners are in this year’s Reprise Media Search Marketing Scorecard were and more precisely –...
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Search News: Super Bowl Scorecard – Brands That Fumbled
We’re continuing our coverage of our Fifth Annual Search Marketing Scorecard, which looks at how well advertisers on this year’s Super Bowl broadcast integrated their search engine and social media...
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Search News: Super Bowl Scorecard – Getting Drafty
Our continued coverage of our Fifth Annual Search Marketing Scorecard, looking at Super Bowl advertisers to see how well they integrated their TV spots with search and social media, brings us to a...
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Which Brands Scored an Integrated Touchdown at Super Bowl 44?
This morning, Reprise Media released our 6th annual Search Marketing Scorecard on the Super Bowl, which ranks Super Bowl advertisers based on the level of integration between their television...
View ArticleTop 5 Cross-Channel Lessons Learned from the Super Bowl
On Monday morning, we released our 6th Annual Search Marketing Scorecard on the Super Bowl. Unlike the USAToday AdMeter, YouTube’s AdBlitz or most other Super Bowl ad rankings, we focus on just about...
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